OmniTrail’s technology alleviates the location-detection concerns of app developers through its “passive presence” platform. OmniTrail's embedded software utility enables Internet devices equipped with a Wi-Fi radio (smartphones, tablets, Wi-Fi access points, digital signage units, next-generation televisions, etc.) to passively detect and be detected by each other when they are within close physical proximity – even when Wi-Fi is turned off.

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Application developers of OmniTrail-provisioned devices will have access to a robust API to enable applications that, upon detection of or by another nearby device, can leverage a wide variety of proximity-triggered actions and events. This effectively provides a persistent contextual awareness (“Presence”) of the user’s immediate physical environment. As such, OmniTrail helps to shape a “smarter” environment for users as they traverse with their “smart” mobile devices.